When we think about urban fashion, many of us who have more than a passing interest will be able to name dedicated designers but that wasn’t the case back in the early 80s. In that time it was most closely associated with major sportswear companies such as Nike and Adidas, supported by the fact that Run-DMC had a hit called “My Adidas”. Trainers, sneakers and plenty of bling was seen as a must for those dedicated followers of fashion. A signature hairstyle, one that broke boundaries was also seen as essential if you wanted to look the part!
As hip-hop grew in popularity so too did its legitimacy in terms as being recognised as a music genre in its own right. As this happened, urban fashion became more widely recognised and noted by brands outside of the sportswear industry. Urban fashion was more than just a passing craze, it was something that was here to stay.
In the beginnings, the styles could be closely associated with an African influence with artists such as Will Smith wearing green and gold associated with the continent. As we moved into the 1990s, Gangsta rap started to emerge and become part of the fashion. …Read More